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Clorox

When companies seek to globalize packaging, they are typically starting from different market realities in different countries.
This isn't just a question of varying looks. It's often a larger question of different branding and packaging challenges.
We worked with a client seeking to unify a home care brand which had leading position in the United States.

The first step to be to the fore and to maintain brand identity Ayudin, was to add the concept graph representing the Clorox brand.
This guideline chart were applied throughout the extensive product line.

We have been working and have been adapting and updating Liquid Plumber, Arco iris, Poet line. As well as we have been working throughout the product line brand softeners Trenet and Dr. K.

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