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Arla
Adams
Arcor
Andromaco
Banelco - Citibank
Bagley
Bayer
BluPoint
Cartellone Group
Cepa
Clorox
Danone
Duty Free Americas
Editorial Estrada
GlaxoSmithKline
Heinz
S.C.Johnson & Son
Kraft
Lagomarsino
Lipo
Liebig
Mazola
Miami Executies Aviation
Miami Wine Fair
Nestle
Sancor
Parbel
Otard- Dupuy
Santa Fe News & Espresso
Q-Wireless

Danone

The company Danone acquired Villavicencio and chose rainerStudios to development and design of the brand launch.
We have been working with the more traditional brand of mineral water in argentine.
The work process was to try to preserve the values graphics that identified the product for a long time without being modified.

The first step was redesigning the logo and providing a better reading for a brand whose name have a long word.
Then with the redesign of the the picture of Hotel Villavicencio, achieving a conceptual synthesis between the logo and image.
This concept was applied to different product variants and sizes.

This design was the first step in the transformation and restoration of the mark.
The strategy was to maintain certain features of the traditional logo.


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