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GlaxoSmithKline

When two pharmaceutical giants merged to form GlaxoSmithKline, the challenge was to create a new vision, a new brand, a new corporate identity. GlaxoSmithKline turned to rainerStudios to help with the transition.

rainerStudios made the renewal of Uvasal image, a brand of effervescent salts recognized leader in its category, from GlaxoSmithKline (GSK). The project involved the development of new packs and a change in brand identity strategy.
The original development required the repositioning of the packaging but after rainerStudios and studies by GSK found that also to work on brand identity, in order to highlight the general attributes of design.

Freshness, excitement and speed are the fundamental concepts on which we produce in the re-branding.

 

   
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