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Mr Musculo Cases

Mr Musculo was created in Argentina by us continuing the line created in London. It was impossible to make a character justifying the name because the competition had that image in other countries. The strategy was to create a design with a graphic features comics, the message in a balloon that communicates with the style and the brand logo suggesting the character, the character concept was implicit, was inside the package, the content itself.As the genius who expected his call to enter the scene and help his master.


Time later the line was completed with Mr Muscle Bathroom, Mr. Muscle multipurpose.
Mr. Muscle strength is that users need to aid in your home.
  The other proposed update and brand positioning was made before the turn of the century, thinking beyond the competitive products and giving Mr Muscle power of a robot.
Highlighting the trend of the mark in anticipation of the future Mr Muscle
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